|Session Title: Technology Advancement Session Type: Poster|
|Session Location: Exhibit Hall, Level 2, Convention Center Session Time: Thu 7:00AM-4:30PM|
|Program Number: 914T Presentation Time: Thu, Oct 13, 2011, 3:00PM-4:00PM|
|Keywords: Technology Advancement, KW037 - DATABASES, KW049 - EPIDEMIOLOGY, KW081 - GENOMIC METHODOLOGIES, KW108 - METHODOLOGY, KW054 - ETHICAL, LEGAL AND SOCIAL ISSUES|
Characteristics of an Online Consumer Genetic Research Cohort. J. Y. Tung, N. Eriksson, A. K. Kiefer, J. M. Macpherson, B. T. Naughton, A. B. Chowdry, C. B. Do, D. A. Hinds, A. Wojcicki, J. L. Mountain 23andMe, Inc, Mountain View, CA.|
The increasing availability of internet access and the decreasing costs of generating genetic information have created a new group of individuals who are active internet users with access to their own genetic information. We hypothesized that these individuals would be interested in sharing their genotypic and phenotypic information for research if given the opportunity to do so by providing data online, thus removing any geographic restriction for participating in a study. All customers of 23andMe, a direct-to-consumer genetic testing company, were recruited for an ongoing research project entitled 23andWe. We evaluated consent rate, demographics (including sex, age, education, self-identified race, and genetic ancestry), and research questionnaire response rate in this cohort. Most customers consented to participate in 23andWe, and the majority of those further agreed to have their saliva sample banked and also potentially used for future research. Over half of participants answered at least one research question, with an average of 10 questionnaires completed, and 75 singular Research Snippet questions answered. Despite the fact that the majority of customers did not obtain the 23andMe service in order to participate in research, we have found that most are willing to contribute their data for research and that more than half actively contribute additional phenotypic data online, suggesting that tapping into consumer interest in genetics and research is a viable method for conducting large-scale studies.